The Olympic Partners (TOP) programme is the biggest level of sponsorship in the Olympics. It grants to a selected group of international partners category-exclusive marketing rights to the Summer, Winter and Youth Olympic Games.
Created by the IOC in 1985, the programme attracts some of the most established multinational brands globally. These Olympic partners provide the infrastructure, the funds for the preparation and execution of the Olympic Games and support athletes from over 200 countries participating in the world’s most prominent sporting scene.
Olympic Marketing history can be traced back to the eldest Olympic Games of our modern age. Its role in inciting the growth of the Olympic Movement can only be ruled as essential. Please find in this video, the important commercial developments of the Games since Athens 1896.
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