Glossar

A

Ambush-Marketing

Ä

Ärmel-Sponsoring

A

Asset

N

NCAA Athletenstipendium

A

Ausrüster

B

Bandenwerbung

BPI - College Basketball´s Power Index

C

Celebrity Endorsement

Content-Marketing

Corporate Relation Management (CRM)

Corporate Social Responsibility (CSR)

Cross-Marketing

Crowdfunding

D

Digitales Marketing

E

E-Sport Sponsoring

Eigenvermarktung

Einzelsportler-Sponsoring

Elite Eight

Endorsement Deals

Event-Marketing

Exklusivität

H

Haupt-Sponsor

Hochschulsport

Hosen-Sponsoring

Hospitality

I

Image-Fit

Image-Transfer

Influencer Marketing

Infront

Instagram-Sponsoring

L

Lagardère Sports and Entertainment

M

Mikrosponsoring

N

NAIA

Namensrechte (Naming Rights)

National Junior College Athletic Association (NJCAA)

NCAA

NCAA Counter Status

NCAA Division 1 Basketball

NCAA Division I Baseball Championship

NCAA Division I Basketball Conferences

NCAA Division I Football

NCAA Division I Soccer

NCAA Division II Basketball

NCAA Division II Football

NCAA Elgibility Center

NCAA Equivalency Sports

NCAA five-year clock

NCAA Football Grayshirt

NCAA Football TV

NCAA Headcount Sports

NCAA March Madness

NCAA NET Rankings

NIL compensation

P

Plattform

Produkt Placement

Prospective Student Athlete: PSA

Provision

R

Rechtehalter

Recruiting Period— NCAA Men’s Basketball

Redshirt

Reichweite

S

Sachsponsoring

Sponsor

Sponsorenpool

Sponsoring

Sponsoring-Aktivierung

Sponsoring-Anfrage

Sponsoring-Anschreiben

Sponsoring-Grundsätze

Sponsoring-Paket

Sponsoring-Pyramide

Sponsoring-Vertrag

Sponsoringkonzept

Sponsoringnehmer

Sport Marketing

Sport-Sponsoring

Supplement Sponsoring

T

Ten-semester/15-quarter clock

Testimonial

The Olympic Partners programme

Trendsport

Trikot-Sponsoring

U

U! Sports

Unique Selling Point (USP)

V

Vermarkter

Z

Zielgruppenaffinität