Glossar

A

Ambush-Marketing

Asset

Ausrüster

B

Bandenwerbung

C

Celebrity Endorsement

Corporate Social Responsibility (CSR)

E

Eigenvermarktung

Exklusivität

H

Haupt-Sponsor

Hosen-Sponsoring

Hospitality

I

Image-Transfer

Instagram-Sponsoring

N

Namensrechte (Naming Rights)

P

Plattform

Produkt Placement

Provision

R

Rechtehalter

S

Sachsponsoring

Sponsor

Sponsoring

Sponsoring-Anfrage

Sponsoring-Anschreiben

Sponsoring-Paket

Sponsoring-Pyramide

Sponsoring-Vertrag

Sponsoringkonzept

Sponsoringnehmer

Sport-Marketing

Sport-Sponsoring

T

Testimonial

Trikot-Sponsoring

V

Vermarkter