Glossar

A

Ambush-Marketing

Asset

Ausrüster

B

Bandenwerbung

C

Celebrity Endorsement

Contet-Marketing

Corporate Relation Management (CRM)

Corporate Social Responsibility (CSR)

Cross-Marketing

Crowdfunding

D

Digitales Marketing

E

Eigenvermarktung

Event-Marketing

Exklusivität

H

Haupt-Sponsor

Hosen-Sponsoring

Hospitality

I

Image-Fit

Image-Transfer

Influencer Marketing

Instagram-Sponsoring

M

Mikrosponsoring

N

Namensrechte (Naming Rights)

P

Plattform

Produkt Placement

Provision

R

Rechtehalter

Reichweite

S

Sachsponsoring

Sponsor

Sponsoring

Sponsoring-Aktivierung

Sponsoring-Anfrage

Sponsoring-Anschreiben

Sponsoring-Grundsätze

Sponsoring-Paket

Sponsoring-Pyramide

Sponsoring-Vertrag

Sponsoringkonzept

Sponsoringnehmer

Sport-Marketing

Sport-Sponsoring

Supplement Sponsoring

T

Testimonial

Trendsport

Trikot-Sponsoring

U

Unique Selling Point (USP)

V

Vermarkter

Z

Zielgruppenaffinität