Glosario

A

Ambush-Marketing

Ä

Ärmel-Sponsoring

A

B

C

Celebrity Endorsement

Content-Marketing

Corporate Relation Management (CRM)

Corporate Social Responsibility (CSR)

Cross-Marketing

D

Digitales Marketing

E

Eigenvermarktung

Event-Marketing

H

Hosen-Sponsoring

I

Influencer Marketing

Instagram-Sponsoring

L

Lagardère Sports and Entertainment

M

Mikrosponsoring

N

Namensrechte (Naming Rights)

P

Produkt Placement

R

S

Sponsoring-Aktivierung

Sponsoring-Anfrage

Sponsoring-Anschreiben

Sponsoring-Grundsätze

Sponsoring-Paket

Sponsoring-Pyramide

Sponsoring-Vertrag

Sponsoringkonzept

Sponsoringnehmer

Sport Marketing

Sport-Sponsoring

Supplement Sponsoring

T

Trikot-Sponsoring

U

Unique Selling Point (USP)

V

Z

Zielgruppenaffinität