Due to content marketing a corporation provides content for a special target group, which offers them an additional value. They should be addressed emotionally to get them more attached to the corporation. A content like this can to be informative or entertaining but have to offer an added benefit for the target group. That’s why an accurate target group analysis is so important for the success of content marketing. Targets could be extending the reach, generating new website visitors or the long-dated customer-loyalty and customer-acquisition.