Sponsorship letter - Glossary | Sponsoo

Sponsorship letter

A sponsorship letter is the request of a sponsorship-recieve to a specific sponsor for support. Key elements of a sponsorship letter are:

  • a personalized version of the letter
  • a clear statement about the true advertisement value for the sponsor
  • a short (!) description of the sponsee

In the past, a lot of athletes and clubs have sent numerous sponsoring letters without any intent to potential sponsors, that did not fit the concept at all. This has been a very costly method without any high success-rates.

Sponsoo, with it's unique online-platform, tries to simplify the process for both sides.

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