Influencer Marketing

Influencers can earn some good money with their social-media reach. Plenty of companies are interested in working with them. Influencers often uploads pictures where they stage products like watches, granola bars or shoes perfectly. The products advertised are put in the center of attention subtle, but it never appears to be obvious advertising. This has various reasons:

  • Influencers have a huge credibility within her community. If they use a body lotion or visit a restaurants frequently, it can’t be that bad, right?
  • The target group is way more pointed than advertisements run on huge billboards. To put it differently: The divergence loss is not as big. Anybody who is interested in vegan food and sports, and is actively showing that by “following”  an account linked to those topics, is identifying themselves as part of said target group. Companies who are selling healthy snacks or sporting goods, can aim their strategy directly at their audience.

This whole idea can be described as Influencer Marketing. There is no official number when one can call themselves an Influencer. It is often dependent on the target group, but it is said, that people with more than 10.000 Followers can be defined as Influencers.


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