Sponsoring activation - Glossary | Sponsoo

Sponsoring activation

Sponsoring-activation means the overall publication of the planned sponsorship. By connecting and integrating the sponsoring measures to other areas of the corporation like the CSR, product development or communication, the activation shall push the sponsoring impact. Besides the existing sponsoring budget it’s important to mind the sponsoring activation budget. Without activation of a sponsorship, one won’t be able to use the whole potential of a sponsorship.



Back to glossary overview