Casey Olsen

Dear Perspective Partner(s):

The following proposal not only details my endeavors over next three years as a professional golfer participating on various global tours, but it also outlines ways I may be able to benefit your company. I believe that partnerships should be mutually beneficial—not a donation. I have no intention of positioning myself as a charity.

Rather, my aim is to develop a relationship that is advantageous to your company, excites us to work together and, ultimately, transcends sports and business. The following sections outline ways our partnership will benefit you and your company.

Partnership Benefits

Here are some important bullets which identify the kind of athlete—and person—I am, and how I intend to treat our partnership.

Key  Benefits

• Brand/Company Visibility: (see Brand Promotion below).
• Character and Integrity: Your company will always be represented with class, honor, and respect. Your brand can enjoy the halo effect.
• Community Outreach: I can make regular appearances at schools, community events, and athletic clinics offered to the general public. Your company will get great community mileage.
• Youth Development: Working with developmental organizations for young athletes, while bringing attention to your brand.
•  Professionalism: As a result of my success, professionalism, and camaraderie your company will be highly respected—a reflection of my attitude and self-conduct, on and off the golf course.

Sponsors May Receive

• Company name and logo on athlete apparel.
• Athlete participation in corporate events.
• Clinics & Events: Sponsor title and visibility on athletic clinics and events hosted by me.
• Community Outreach: Sponsor title and visibility on community outreach events.
• Social Media: Growing Facebook and Twitter presence for greater visibility and networking
• WebLinks, Banners, RSS Content: Sponsor banners on my website and social media accounts.

Brand Promotion

The HotelPlanner.com PGA EuroPro Tour provides Europe’s best up-and-coming golfers the chance to gain necessary experience of life on tour, and in particular in front of the TV cameras.

Each event is broadcasted on Sky Sports, and on 98 networks around the world reaching 400 million homes. In addition, every event is available to watch on demand in high definition on YouTube.

After registering for the 2018 season (in January 2018), I will have a guaranteed spot on the PGA EuroPro Tour for the 2018 season, I will attend the qualification tournament in March 2018 to establish my ranking on the tour.

Given this exposure opportunity, it would be in your interest to have your company’s logo embroidered on my apparel and/or my golf bag (see images below). 

Success on this tour will qualify me for a European Challenge Tour for the following season, which reaches an even broader global audience on TV and online, competing in the Middle-East, South Africa, Asia, and all across Europe. Or, with successful qualification to the Web.com Tour, your brand will gain exposure across all of North America and South America.

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Non-Golf Passions & Causes

The following are some of my passions and causes outside of golf which greatly interest me. They may offer ideas for colluding on projects in addition to the opportunities mentioned above.

If the following proposals do not make sense for your company, or is not of interest to you, than please ignore it and we can collude on a different project or event.

Books & Education

I’m a veracious reader. I consume hundreds of books a year and I wouldn’t be the person I am without them. I’ve also worked for several bestselling authors. So as someone who understands the importance of reading, any way in which I can inspire others—particularly young people—to read more is a deep passion of mine

(Photos are from my personal library)

How could we combine our efforts in this regard? Several ways.

There are book festivals every year throughout the country and many of them are desperate for sponsors, volunteers, and keynote speakers. In my home state of Michigan for instance, there is a book festival in Ann Arbor of considerable size. I would be happy to reach out to them and attend. I could give a talk on the importance of reading, why you can be both an athlete and a reader, and practical strategies and lessons I’ve learned from books.

While there would represent and promote your company and help organize a book drive for young students—particularly those who are averse to reading, like athletic boys. In addition, for every birdie I make while on tour a book could be donated to school or community library—this directly connects my performance to charity.

I’m also highly interested in after school programs, like After School All-Stars. They have great events which I would love to get involved in. This would provide another opportunity for your company to contribute to my golf career, while supporting one of the best—and overlooked—charities in the country. They have a program called CEO: a financial literacy, career development and entrepreneurialism program created to help students learn to be self-sufficient adults, prepare them for the 21st century economy, and inspire long-term career planning. Students are taught how to budget, save, and spend wisely, as well as what it means to have credit.

With your support, I could volunteer at this program boot camp and instruct students on business, finance, and goal-setting, teamwork and leadership—all of which I have a strong background in, from both sports and business.

Fitness & Nutrition (Yoga, Meditation, Keto)

As a multi-sport athlete growing up (hockey, baseball, and snowboarding) I’ve always prepared for golf with the training of a contact sport and with the finesse of eastern philosophy. I began meditating at the age of 14 and over the years I’ve realized how significantly it has contributed to my ability to remain focused on the course for hours on end. In contrast, crossfit has helped me build more strength than any other workout I’ve done. And yoga is the happy medium between the two. In the kitchen, the ketogenic diet has helped me overcome micronutrient deficiencies and 

If it makes sense for your organization, there is nearly an endless amount of community events centered around these activities which I could attend, while representing your company.

There are so many yoga and meditation events it’s impossible to list all of them. I would be happy to work closely with you on finding an event like this for me participate in and generate awareness for your brand.

The same is true for Keto events, there are many of them. Such as Keto fest, Matthews Friends Keto Therapy, the Global Symposium, a series of Epilepsy Events (which the ketogenic diet has been proven to mitigate), and many other Keto Events.

Other Ways to Give Back

Lastly, I find it pertinent to reassure you that I understand how industry-specific the events I mentioned above are and it’s unlikely it would make sense for me to represent your company at them unless you’re in one of those markets. However, I wanted to be as specific as possible with the examples of what I’m prepared to do for our partnership to demonstrate that I am not just willing to go above and beyond expectations, but that I am going blow your mind with deeply committed I am on any project or event.