Sportikon 4.0

SPORTIKON 4.0 is not just a sports fest; it is one of Bennett University’s largest and most high-impact inter-university sporting events, bringing together 1800+ athletes, 20,000+ footfall, and participation from 100+ universities across 11+ states over four action-packed days.

For sponsors, SPORTIKON offers direct access to India’s most influential youth demographic (18–24 years)—a segment that is highly active, brand-aware, and difficult to reach through conventional advertising. Unlike passive promotions, SPORTIKON enables real engagement through live sporting action, product trials, athlete interaction, and experiential brand activations.

Backed by Bennett University under the aegis of The Times Group, the event carries strong credibility, trust, and professional execution, ensuring that sponsor brands are represented with integrity and high visibility. From premium on-ground branding and digital promotions to post-event content and long-term recall, sponsors benefit from multi-touchpoint exposure before, during, and after the event.

By sponsoring SPORTIKON 4.0, brands don’t just gain visibility—they align themselves with performance, discipline, ambition, and youth culture, positioning their brand at the heart of India’s growing collegiate sports ecosystem.