Rights vendors

Right-vendors are defined as sponsorship agencies that have the right to sell sponsorship packages from others (e.g. Teams or Clubs). Succesful right-vendors are, for example, Lagardere Sports or infront. These right-vendors almost solely focus on professional sports and they demand exclusivity for the marketing rights.

Small clubs or individual athletes often do not have a right-vendor. That is where Sponsoo comes into play. Sponsoo basically acts as a right-vendor for all the athletes and clubs registered on the platform. But in contrast to the big agencies, Sponsoo does not demand exclusivity - meaning that athletes can look for more sponsors beyond Sponsoo.

Right-vendors often work on a comission-based payment. The usual comission-rate is at least 20%. This implies that if a sponsorship is worth 1000€ , the right-vendor will recieve 200€ comission. Due to the high sales-effort, that 20% comission is generally justified.

The clubs of the German "Bundesliga" work with the following right-vendors (source: if not stated otherwise: SPONSORs (2014):

Club Right-Vendor
1.FC Köln self-marketing (Naming-Right), Infront
1. FSV Mainz 05 Infront
Bayer 04 Leverkusen Bayer 04 Marketing GmbH in coorperation with Lagardère Sports
Borussia Dortmund Lagardère Sports
Borussia Mönchengladbach self-marketing
Eintracht Frankfurt Lagardère Sports
FC Augsburg Lagardère Sports
FC Bayern München self-marketing
FC Ingolstadt self-marketing in coorperation with UFA Sports
FC Schalke 04 self-marketing
Hamburger SV Lagardère Sports
Hannover 96 Lagardère Sports
Hertha BSC Berlin Lagardère Sports
SV Darmstadt 98

self-marketing

SV Werder Bremen self-marketing, Infront (stadium-born rights, main sponsor)
TSG 1899 Hoffenheim self-marketing
VFB Stuttgart self-marketing
VFL Wolfsburg self-marketing

 


Back to glossary overview