Rights-Vendors are defined as sponsorship agencies that have the right to sell sponsorship packages from others (e.g. Teams or Clubs). Succesful right-vendors are, for example, Lagardere Sports or infront. These right-vendors almost solely focus on professional sports and they demand exclusivity for the marketing rights.
Small clubs or individual athletes often do not have a right-vendor. That is where Sponsoo comes into play. Sponsoo basically acts as a right-vendor for all the athletes and clubs registered on the platform. But in contrast to the big agencies, Sponsoo does not demand exclusivity - meaning that athletes can look for more sponsors beyond Sponsoo.
Right-vendors often work on a comission-based payment. The usual comission-rate is at least 20%. This implies that if a sponsorship is worth 1000€ , the right-vendor will recieve 200€ comission. Due to the high sales-effort, that 20% comission is generally justified.
The clubs of the German "Bundesliga" work with the following right-vendors (source: if not stated otherwise: SPONSORs (2020):
|1. FSV Mainz 05||Infront|
|Bayer 04 Leverkusen||Bayer 04 Marketing GmbH in coorperation with Sportfive|
|FC Bayern München||self-marketing|
|1. FC Union Berlin||Sportfive|
|SpVgg Greuther Fürth||self-marketing|
|DSC Arminia Bielefeld||Sportfive|
|Hertha BSC Berlin||Sportfive|
|TSG 1899 Hoffenheim||self-marketing|
|1. FC Heidenheim||Sportfive||n.a.|
|1. FC Nürnberg||Sportfive||n.a.|
|Fortuna Düsseldorf||self-marketing, Infront (Bands, Trikots)||2021 14|
|FC St. Pauli||self-marketing|
|Hamburger SV||Sportfive||2025||12,4 Mio. € Loan (1998, since then deferred); Commissions: more then 10 Mio. € per year; through commercial agent regulation also entitled to 6-8,5 Mio.€ Commission per year after end of contract 18, at the extension in may 2018 from 2020 to 2025 an advance payment was also made in the amount of 20 Mio. € paid. 27|
|SC Paderborn 07||Infront||n.a.|
|SV Werder Bremen||self-marketing, Infront (main sponsor, stadium-bound rights) 5||2029||9 Mio. € one-time payment 12, Commision, Guarantee amount (?)|
|FC Schalke 04||self-marketing|
|SG Dynamo Dresden||Sportfive||2025|
|SV Darmstadt 98||self-marketing, before until 2018 U!Sports 28|