Unique Selling Point (USP) - Glossary | Sponsoo

Unique Selling Point (USP)

One should always define a unique selling point (USP) to identify yourself as the perfect sponsorship target for a potential sponsor. A USP is something that is special about you, your team, or your association and makes you more interesting for the Sponsor. Having a clearly defined USP will make the difference between you and others who want to be sponsored.



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