LAUT CULTURE: Claim The Frame

Claim the Frame is a social first Hip-Hop dance competition by LAUT CULTURE, a culture marketing agency from Hamburg. We come from the Hip-Hop dance scene, and the project is made by people from that scene.

Four dancers from different styles and cities compete against each other. Each of them performs to beats produced exclusively for the format. The performances are filmed in Hamburg, with the artists traveling in from all over Germany. There is no live audience: the videos are released on social media over several weeks, and the community decides the winner in a public vote. The dancers and their friends share the videos, so the project reaches artists and fans of the Hip-Hop dance community aged 13 to 30+ across Germany.

This is the first edition of Claim the Frame. We are looking for partners who support the whole project or a part of it, for example the prize for the winner, accommodation for the artists or the location. In-kind support is welcome.

Partners get their logo in the end credits of all performance videos, mentions in our posts, videos and photos for their own channels and exclusivity in their category. After the voting we share a report with the actual numbers. We are happy to discuss further ideas for the partnership individually.

This is the first edition of Claim the Frame. We are looking for partners who support the whole project or a part of it, for example the prize for the winner, accommodation for the artists or the location. In-kind support is welcome.

Partners get their logo in the end credits of all performance videos, mentions in our posts, videos and photos for their own channels and exclusivity in their category. After the voting we share a report with the actual numbers. We are happy to discuss further ideas for the partnership individually.